Art Director — Jenny Kim
Copywriter — Taylor Ehlis

Vitabrid is a science-driven DTC skin care company with zero brand recognition in the crowded US marketplace. Their products feature some truly unique biotechnology that we needed to educate consumers on. 

INSIGHT | From air pollution to crying babies, your skin’s stressors work around the clock, while most skin care actives work for 15 minutes. 

SOLUTION | We redesigned Vitamin C to work smarter and harder — so that you not only get results 24/7, you keep them.

CONCEPT | Your skin puts in a 24-hour day. Now, your skin care does too.

BRANDING: TWELVE-HOUR ABSORPTION PATENT SYMBOL

Vitabrid’s exclusive biotechnology allows your skin to absorb their products’ active ingredients for at least 12 hours. To help illustrate what means, we created a “copyright” symbol that can quickly and easily illustrate how the skin care results you’re looking for are a trademark feature of Vitabrid science.